April 22, 2026 / Tutorials / 6 min read

How to Add Trust Badges to Shopify (Step-by-Step Guide)

Learn how to add trust badges to Shopify quickly and without coding. Improve store credibility and guide customers toward completing their purchase.

trust-badges trust-icons shopify ecommerce ux user-experience

Trust is one of the most important factors in e-commerce. If customers don’t feel safe, they won’t complete a purchase - no matter how good your product may be. That’s why trust badges play a critical role. They reduce hesitation, build credibility, and can significantly improve your conversion rate.

In this guide, you’ll learn exactly how to add trust badges to your Shopify store step by step using Progus Trust Badges & Icons.

Step 1: Install and Open Progus Trust Badges

To get started, you can install the app in two ways:

Option 1: From the Shopify App Store

  • Go to the Shopify App Store
  • Search for Progus Trust Badges & Icons
  • Click Install

Option 2: From the Progus website

You can also install the app directly from the official page: Progus Trust Badges & Icons

After installation: Open the app from your Shopify dashboard

You’ll see the main dashboard with your setup guide.

Step 2: Activate the App Embed in Shopify

Before adding badges, you need to enable the app in your theme.

  • Click Activate app
  • Open the Shopify theme editor
  • Make sure Progus Trust Badges app embed is enabled
  • Click Save

This step ensures your badges can be displayed in your store.

Step 3: Create Your First Trust Badge

  • Click Create badge
  • Choose where you want your badge to appear

You can select:

  • Product page
  • Cart page
  • Custom position

Choose placement based on where customers need reassurance the most.

Step 4: Customize Your Trust Badge Content

Now it’s time to create your badge.

In the Content tab, you can define:

  • badge type (single banner, icon block, payment icons)
  • title (e.g. “Free Shipping”)
  • subheading
  • icon
  • call to action (optional)

You can choose whether your badge should:

  • have no action
  • include a button
  • make the entire banner clickable

This is useful if you want to link users to important pages like shipping or return policies.

Remember to keep your message short, clear, and benefit-focused.

Step 5: Adjust the Design

Go to the Design tab to match the badge with your store.

You can customize:

  • background color
  • border and spacing
  • typography
  • icon size and style

Make sure your badges look consistent with your brand.

Step 6: Set Placement and Targeting

In the Placement tab, you can decide:

  • where the badge appears (top or bottom of cart)
  • custom positioning
  • geographic targeting

This allows you to show the right message to the right audience.

Step 7: Publish Your Badge

  • Click Publish
  • Preview your store
  • Check desktop and mobile

Your trust badge is now live!

If you want to add more trust badges, simply go back to the dashboard and click Create new badge to repeat the process.

Best Practices for Trust Badges

To get the best results:

  • place badges near CTA buttons
  • keep the design clean and simple
  • use recognizable icons

Want to learn how trust badges impact e-commerce sales?

➔ Check out our trust badges e-commerce guide

Summary

Adding trust badges to your Shopify store is one of the fastest ways to increase conversions.

With Progus Trust Badges & Icons, you can create, customize, and place trust badges exactly where they matter - without coding or theme edits.

Ready to add high-converting trust badges to your store in minutes?

🡺 Try Progus Trust Badges & Icons and start building trust today

Frequently Asked Questions

Where should I place trust badges in my Shopify store?

Trust badges work best when placed near key decision points, such as the “Add to Cart” button, product pages, cart, and checkout - where users are most likely to hesitate.

Do trust badges really increase conversions?

Yes. Trust badges reduce customer hesitation and can significantly improve conversion rates by making users feel more secure during the buying process.

Can I customize trust badges in Shopify?

Yes. With tools like Progus Trust Badges & Icons, you can customize colors, text, icons, and layout to match your store design.

What types of trust badges should I use?

The most effective types include security badges, payment icons, free shipping or return policies, and customer review indicators.