Shopify Store Blogs: Only 25.6% Posted in the Last 90 Days

Only 25.6% of the Shopify stores in our sample posted a new blog entry in the last 90 days. That is 20,772 stores out of 81,105, even though 74,578 of them, or 92%, have a blog set up at all.

If your blog has gone quiet since last quarter, you match the median store, not an outlier. We also measured a second idle spot in the same stores: out-of-stock products still live on product pages, at an average share of 13% of the catalog.

What We Counted

We scanned the same sample for two signals: how recently each store posted on its blog, and what share of its catalog showed as out of stock at scan time. Shopify ships a blogging engine with every store by default, built to help merchants build an audience and bring visitors back.

We read both from public storefront data, the layer a shopper or a crawler reaches without an admin login.

Results

• Stores with a blog (at least one post ever): 74,578 of 81,105, or 92%.
• Stores that posted in the last 90 days: 20,772, or 25.6%.
• Average catalog size: 51 products per store.
• Average share of out-of-stock products per catalog: 13%.

The gap between 92% and 25.6% is the real finding. Setting up a blog is close to universal; keeping it active for a full quarter is not. Roughly three out of four stores with a blog let it go quiet.

An average of 13% in a 51-product catalog means about 6 to 7 live pages show something a shopper cannot buy, as a steady baseline, not a spike. Shopify's inventory guidance frames the goal plainly: avoid selling products that have run out of stock.

How We Measured This

Source: 81,105 Shopify storefronts scanned between 2026-08-13 and 2026-10-07. We read blog activity and catalogs through public storefront channels: blogs.json, products.json, and sitemap listings.

This sample is not random. It was assembled for our own campaign targeting: stores in the UK running subscriptions, stores in the Netherlands, and stores running a store locator app. The percentages above describe those segments, not Shopify as a whole.

Catalogs above our read limit were cut off before we finished counting, so 51 is a floor, not an exact figure. We used the same read-only approach for an earlier benchmark, how many locations stores list, with the same limits.

What This Means for Store Owners

1. A blog idle for 90 days is normal here, not a red flag by itself. Decide on purpose: commit to a cadence you can sustain, or repurpose the section for something else.
2. An out-of-stock share above 13% on pages that still get traffic deserves a closer look, before the sale is lost rather than after. If nobody currently owns that check, our Shopify inventory checklist is a reasonable place to assign it.
3. 51 products is a floor from this specific sample, not a target. Do not judge your own catalog size against it.
4. A quiet blog and unmarked out-of-stock pages usually share one cause: nobody owns upkeep after launch. Assign one owner and one fixed date to check both.

A Five-Minute Audit You Can Run This Week

This is the same check we ran at scale, scaled down to one store.

1. Open your blog and note the date on the newest post. Older than 90 days puts you with the majority of our sample.
2. In Shopify admin, open Products, filter by Available equals 0, and compare that share with the 13% average above.
3. For each out-of-stock product that still gets traffic, pick one action now: restock date, swap-in alternative, or remove the page.
4. Set one owner and one recurring date, weekly or monthly, for both checks.

Final Thoughts

The useful number here is 25.6%: not unusual in this sample, but concrete enough to check against instead of guessing. The 13% out-of-stock average works the same way, a figure you can test against your own admin in minutes.

Neither number is a verdict by itself. A seasonal store posting twice a year before its peak is not failing at content, and a 13% out-of-stock share during a planned clearance is not necessarily broken inventory. Track your own trend over time, not one snapshot.